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IT Cosmetics Adds Eyebrow SKU

New Power Lift pencil out on QVC in mid-May.

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By: TOM BRANNA

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Anti-aging marketer IT Cosmetics is bulking up its innovative collection by way of a small product with a big name. The new Brow Power Lift Illuminating, Lifting Pencil of Light With Hydrolyzed Collagen and Vitamins A, C & E ($24) launches on QVC in mid-May. According to the company, it lifts the look of brows, opens up and brightens eyes. Brow Power Lift is anti-aging dual illuminating pencil is packed with hydrating and skin loving ingredients plus micronized pigments to instantly lif...

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